Dollar Shave Club Campaign App
For this campaign, we were advertising a monthly subscription service to Dollar Shave Club. The target audience is African-American males, because the company feels that while they currently have a lot of killer direct response advertising, their current white-guy-hipster-bro market has become oversaturated, and they want to reach out to a new audience with fresh ideas. Dollar Shave Club razors are perfect for everyone, and they need creative executions that reflect that.
The Big Idea for the campaign is that Dollar Shave Club gives the target demographic the confidence of a barbershop shave at home.
For this campaign, we were advertising a monthly subscription service to Dollar Shave Club. The target audience is African-American males, because the company feels that while they currently have a lot of killer direct response advertising, their current white-guy-hipster-bro market has become oversaturated, and they want to reach out to a new audience with fresh ideas. Dollar Shave Club razors are perfect for everyone, and they need creative executions that reflect that.
The Big Idea for the campaign is that Dollar Shave Club gives the target demographic the confidence of a barbershop shave at home.
