U.S. Postal Service Movers Guide Online (MGO), while operated by MYMOVE, is the property of the USPS, so the USPS has total control over release dates (monthly), thereby making testing and updating flows more difficult.
Additionally, on MGO, users have to opt-in to transfer a copy of their personal information MYMOVE, which is used to create a MYMOVE profile, to allow the user select partner offers. This is how MYMOVE makes money. Hosting the ICOA (Internet Change of Address) on MYMOVE eliminates breakage and allows for more frequent, granular testing and updates.
In short, MYCOA is MGO with better UX and better testing capabilities.
Get Started Page
Get Started Page (Expanded)
Who is Moving?
Who is Moving: Individual
Who is Moving: Family
Who Is Moving: Business
Who is Moving: Error
Type of Move Page
Type of Move: Permanent
Type of Move: Temporary
Type of Move: Error
Verification Page
Verification Send-Off
USPS Send-Off
NEW!I’m ** MYCOA Success Page with Premium Offers
Because MYCOA is hosted on MYMOVE, we don’t need to transfer their information from USPS to MYMOVE because we already have it. So, we can show some premium offers to redeem with the option to view more on Access.
MYCOA Success Page (Voter Registration)
This is one iteration of the MYCOA Success Page. MYMOVE has the capability to transfer a copy of a user’s personal information into a voter registration update form, then email it to the user for them to print and mail in. Believe it or not, this is our most successful hook and is used on Ampersend for MGO as well.
By checking the box and clicking “Continue”, the user is then moved to Access where they can redeem partner offers.
MYCOA Success Page (Partner Offer)
We also test placing high-ranking offers as Success Page hooks, such as Amazon, Bed Bath and Beyond, Overstock, Kroger, and more.
This is also ideal for Business COA filers, because they do not need to update their Voter Registration, rendering that hook useless.
By checking the box and clicking “Continue”, the user is then moved to Access where they can redeem partner offers.
User is then moved to Access to redeem partner offers